Business case
Cutting plastic can cut your costs
Where using less plastic saves money now, where taxes and packaging fees are changing the sums, and where it does not pay yet. Every figure links to its source, and we say when a number is modelled, measured or reported by the organisation itself.
US$10bn
business opportunity from moving 20% of plastic packaging to reuse
The Ellen MacArthur Foundation's estimate of the market for refill, return and reuse models.
Evidence: MediumEllen MacArthur Foundation, Reuse – Rethinking Packaging, 2019, 2019 Verified 23 Sep 2026
28%
cheaper per use for returnable drink bottles once plastic and carbon taxes are counted
When a plastic tax and a higher carbon price are included, returnable drink bottles cost 28% less per use than single-use (modelled; packaging fees for drink bottles assumed unchanged).
Evidence: MediumEllen MacArthur Foundation (a charity; this study was advised by an industry group including Coca-Cola, Nestlé, PepsiCo and Unilever), Unlocking a reuse revolution, 2023, 2023 Verified 23 Sep 2026
>US$20bn
likely cost to companies of US lawsuits over plastic pollution, 2022–2030
Minderoo Foundation's preliminary estimate of what companies could have to pay from lawsuits started in 2022 to 2030. There is a 1-in-100 chance it exceeds US$100 billion.
Evidence: MediumMinderoo Foundation, The Price of Plastic Pollution, 2022, 2022 Verified 23 Sep 2026
6–10%
lower cost per use for returnable drink and personal-care bottles than single-use, in a large shared system
Ellen MacArthur Foundation modelling (2023) of returnable packaging at national scale: drink bottles 6% cheaper per use, personal-care bottles 10% cheaper.
Evidence: MediumEllen MacArthur Foundation (a charity; this study was advised by an industry group including Coca-Cola, Nestlé, PepsiCo and Unilever), Unlocking a reuse revolution, 2023, 2023 Verified 23 Sep 2026
17×
more per pound for foam polystyrene than cardboard under Oregon’s 2026 packaging fees
Under Oregon's law, companies that sell packaging pay fees to fund its recycling. Foam polystyrene containers cost 138 cents a pound, against 8 cents for corrugated cardboard. Flexible plastic laminates cost 102 cents.
Evidence: HighCircular Action Alliance (the producer-led body that collects the fees), 2026 Oregon Producer Fee Schedule, 2026 Verified 23 Sep 2026
US$157,883
net saving a year for one university café that switched diners to reusable dishes
The University of San Francisco's Market Café cut 2.6 million disposable items a year with no added labour (2017).
Evidence: MediumClean Water Fund, ReThink Disposable case study, 2017, 2017 Verified 23 Sep 2026
£228.82
per tonne in UK Plastic Packaging Tax from April 2026
Charged on plastic packaging with less than 30% recycled content, for businesses making or importing 10 tonnes or more a year. It rises every April.
Evidence: HighHM Revenue and Customs, Plastic Packaging Tax, 2026 Verified 23 Sep 2026
Where cutting plastic pays now
The most detailed global model of plastic pollution found that measures which reduce plastic use are the most attractive economically, often a net saving, while swapping plastic for another material is the most expensive option (Pew Charitable Trusts and Systemiq, Breaking the Plastic Wave, 2020). In practice that means three places where the money is:
- Remove what you do not needSecondary film, oversized boxes, plastic windows, single-serve sachets. Every tonne you stop buying is a tonne you no longer pay for, ship, tax or throw away. No new supplier is needed.
- Reuse inside your own wallsDishes for on-site dining, crates and totes between your own sites and regular suppliers. The container never leaves your control, so there are no return costs. A review of cost studies found reusable transport packaging cheaper than single-use in most cases, including a nearly 20% cut in packaging costs for returnable produce crates (IVL Swedish Environmental Research Institute, 2024).
- Join shared reuse at scaleIn a large shared system, returnable drink bottles cost 6% less per use than single-use and personal-care bottles 10% less; with a plastic tax and a higher carbon price added, returnable drink bottles could cost 28% less (Ellen MacArthur Foundation, 2023, modelled). The Foundation puts the opportunity from moving 20% of plastic packaging to reuse at US$10 billion.
The rising cost of staying with plastic
Governments are putting a price on plastic packaging through taxes and extended producer responsibility (EPR) fees, which make producers pay for collecting and recycling what they sell. The rates below are the published figures; plastic is charged far more than paper, glass or metal.
| Where | Charge | Rate | Compared with |
|---|---|---|---|
| United Kingdom | Plastic Packaging Tax (under 30% recycled content) | £228.82 per tonne from April 2026, rising each April | No tax on other materials |
| United Kingdom | Packaging extended producer responsibility (pEPR) base fee, 2025/26 | £423 per tonne of plastic | Paper and card £196, glass £192, aluminium £266 |
| United Kingdom | Packaging extended producer responsibility, 2026/27 (illustrative, not yet confirmed) | £415 to £545 per tonne of plastic, higher for hard-to-recycle packaging | |
| Spain | Tax on non-reusable plastic packaging | €0.45 per kg of non-recycled plastic | |
| Italy | Plastic tax (planned) | €0.45 per kg of non-recycled plastic; start postponed to 1 January 2027, after several earlier delays | |
| European Union | Plastics own resource, paid by member states | €0.80 per kg of plastic packaging waste not recycled | Proposed to rise to €1 per kg from 2028 |
| Oregon, US | Packaging producer responsibility fees, 2026 | Foam polystyrene containers 138¢ per lb; plastic laminates 102¢; clear PET bottles 25¢; clear HDPE bottles 9¢ | Corrugated cardboard 8¢ per lb |
| Colorado, US | Packaging producer responsibility dues, 2026 | Foam polystyrene cushioning 156¢ to 172¢ per lb; plastic laminates 74¢; clear HDPE bottles 14¢ | Corrugated cardboard 8¢ per lb |
| British Columbia, Canada | Recycle BC producer fees for household packaging, 2026 | Canadian cents: expanded polystyrene foam 407¢ per kg; plastic film and laminates 184¢; PET bottles 97¢; HDPE bottles 47¢ | Corrugated cardboard 60¢ per kg, glass 58¢ |
| Australia | Container deposit schemes, paid by drink suppliers for each container sold (2026 prices, before goods and services tax) | Plastic (PET) bottles 13.14¢ in New South Wales, 14.68¢ in Victoria, 13.5¢ in Queensland, 13.76¢ in Western Australia, 19.78¢ in Tasmania, 15.34¢ in the Australian Capital Territory. South Australia and the Northern Territory do not publish prices | Glass and aluminium cost about the same. Buyers pay a 10¢ deposit, refunded on return |
HM Revenue and Customs; Department for Environment, Food and Rural Affairs, 2025 base fees; PackUK, year 2 illustrative fees; Spanish Tax Agency; Italian Customs and Excise Agency: Italy’s plastic tax law and delay to 2027; European Commission and European Parliamentary Research Service (2028 proposal); Circular Action Alliance, Oregon and Colorado fee schedules; Recycle BC 2026 fee schedule; Australian scheme prices from Exchange for Change (New South Wales and Australian Capital Territory), VicReturn, Container Exchange (Queensland), WARRRL (Western Australia, price from August 2025) and TasRecycle
Australia. There is no national tax or per-tonne fee on plastic packaging yet. Drink suppliers pay the state container deposit schemes for each container (table above), and brand owners pay the Australian Packaging Covenant Organisation a flat membership fee set by turnover, from $653 to $340,010 a year for 2026–27 (excluding goods and services tax), however much plastic they use. Membership is required above $5 million turnover (fee schedule). The federal government consulted on packaging reform in 2024; as of September 2026 it says no decision has been made and the current arrangement remains in place (Department of Climate Change, Energy, the Environment and Water). We will add any new national fees here when they are announced. These charges are per container or flat, not per tonne. The calculator below includes them under “Australia”: the container price falls when you sell fewer containers, but not when you switch plastic for glass or cans, which cost about the same, and the membership fee stays the same however much plastic you use.
European Union. Since 2021, every European Union country pays €0.80 into the European Union budget for each kilogram of plastic packaging waste it does not recycle. The European Commission has proposed raising this to €1 per kg from 2028, then indexing it to inflation. In 2023 it raised €7.2 billion, 4.0% of the European Union’s total revenue (European Court of Auditors, Special report 16/2024, PDF, 2.9 MB; CC BY 4.0). Governments pay it, not businesses, so it is not in the calculator. But it gives them a direct reason to cut plastic packaging waste, and several also have, or plan, their own plastic taxes on businesses: Spain and Italy (above), and Germany, whose government said in April 2026 that it will introduce a plastic levy (German Federal Government, in German). Details have not yet been published.
Canada. Canada has no national packaging fee. Instead, most provinces make producers pay for recycling household packaging. British Columbia’s rates are in the table above and in the calculator: in 2026 a business pays 1.84 Canadian dollars for every kilogram of plastic film it sells to households, and 4.07 dollars per kilogram for foam. Saskatchewan and Quebec also publish their fees. Ontario’s producer responsibility organisations do not publish their fees, which they share only with registered producers, so we cannot show an Ontario rate.
Worked example. A UK company placing 100 tonnes of virgin plastic household packaging on the market a year could face about £22,900 in Plastic Packaging Tax and £42,300 in packaging fees at current rates: around £65,000 a year, before the cost of the plastic itself and its disposal. Each tonne removed saves about £650. This is our calculation; the tax and the fee can fall on different businesses in the same supply chain.
Work out your own exposure
Enter where you sell and how much plastic packaging you use, or, in Australia, how many drink containers. The calculator uses the rates in the table above and shows each charge with its source. The result is an estimate, not a quote.
Legal risk. Expected liabilities from plastic-pollution lawsuits in the United States between 2022 and 2030 exceed US$20 billion, with a 1-in-100 chance of passing US$100 billion (Minderoo Foundation, 2022, preliminary). Most of that falls on polymer and chemical makers, but brands face growing claims about recyclability.
Organisations that saved money
Most savings figures are reported by the organisation itself or by the group that helped it switch. We say so for each one, and we leave out claims from companies selling the alternative.
| Organisation | Change | Saving | Reported by |
|---|---|---|---|
| University of San Francisco Market Café (US) | Disposable to reusable dishes for on-site diners | US$157,883 net a year; 2.6 million disposable items avoided; no added labour | Clean Water Fund, 2017 (programme partner) |
| Palo Alto Unified School District, 12 schools (US) | Reusable trays and cutlery for school meals | US$25,000 net a year after paying two part-time staff; upfront cost paid back in about 5 months | Clean Water Fund, 2019–20 (programme partner) |
| Middletown Public Schools, 10 schools (US) | Reusables for school meals | US$91,175 net a year; upfront cost paid back in 3.8 months | Clean Water Action, 2025 (programme partner) |
| House of Dim Sum, San Francisco (US) | Reusables for dine-in customers | US$33,561 a year for US$429 upfront; 2.2 million disposable items avoided | Clean Water Action (programme partner) |
| Kaiser Permanente hospitals (US) | Single-use to reusable sharps containers | US$2.3 million (47%) a year, about 300 tons of plastic waste avoided | Kaiser Permanente, 2010 (self-reported forecast) |
| Morning Glory Café, Coogee, Sydney (Australia) | Three-week reusable cup trial | A$140 a week saved on packaging during the trial (before its discount for customers who bring a cup) | New South Wales Environment Protection Authority, 2024 (owner-reported, from till records) |
| Butterbox Café, Long Reef, Sydney (Australia) | Mug library instead of takeaway cups and lids | A$1,300 a year in packaging (A$25 a week) | New South Wales Environment Protection Authority, 2024 (self-reported estimate) |
| SA Power Networks (Australia) | Reusable lidded tubs between depots instead of bins and plastic-wrapped pallets | About A$270 a month | Green Industries SA (state agency case study of a measured trial) |
| Western Health, Melbourne (Australia) | Reusable instead of single-use anaesthetic equipment | A$32,033 a year (46% lower cost). Carbon dioxide emissions rose 9%, because washing and sterilising the equipment used electricity from a coal-heavy grid | McGain and others, British Journal of Anaesthesia, 2017 (peer-reviewed, modelled) |
Where it doesn’t pay yet
Being honest about this is what makes the rest believable.
- Swapping one throwaway material for anotherPaper, compostable or bio-based single-use items usually cost more than plastic, and are not automatically better for the environment. Substitution is the most expensive route in the global modelling. Use it last, where removing or reusing is not possible.
- Small reuse schemes run aloneFragmented or small-scale return systems are unlikely to match single-use on cost, and returnables for fresh food were about 25% more expensive in the same modelling (Ellen MacArthur Foundation, 2023). Joining a shared scheme is usually the answer.
- Reuse that needs new equipmentAdelaide Zoo’s café replaced plastic milk bottles with taps and reusable kegs. It avoided more than 4,000 bottles in four months, but needed an A$20,000 fit-out, co-funded by the milk supplier, and its milk costs rose slightly (Green Industries SA, 2024, operator-reported).
- Swapping to single-use alternatives in cafésIn Noosa, Queensland, cafés that went plastic-free paid about A$6,847 a year more for non-plastic items, leaving them about A$6,500 a year worse off after other costs and savings. The community still gained A$4.33 for every dollar invested, mostly from less litter (SC Lennon & Associates for the Queensland Government, summarised by the Victorian Parliamentary Budget Office, 2021; modelled over 40 years).
- Some healthcare reusablesA peer-reviewed study found reusable surgical gowns cut 30,570 pounds of waste a year for a saving of about US$2,762: no cost penalty, but not a money-maker (JAMA Network Open, 2023).
Making the numbers work
- Remove before you replace: it is the only step with no cost at all.
- Count the full cost of the plastic you use: purchase, freight, taxes, packaging fees and disposal. The rates above rise every year.
- Start reuse where containers stay in your control, then join shared schemes for anything that leaves your site.
- Time material switches to fee changes: hard-to-recycle packaging attracts the highest fees.
Evidence
The studies behind the business case
- Evidence: Medium Narrative review
Reusable transport packaging is cheaper than single-use in most studies
Most studies find reusable transport packaging cheaper
In most cases reusable packaging is cheaper than single-use; examples include a nearly 20% cut in packaging costs for returnable produce crates and 61% for multi-trip automotive packaging.
Huang, Wang, Yang, Yao and Gao (IVL Swedish Environmental Research Institute), 2024 Verified 23 Sep 2026
- Evidence: Low Institutional report
A Sydney café saved about A$140 a week on packaging when customers switched to reusable cups
A$140 a week saved on packaging
When customers switched to reusable cups, Morning Glory Café saved about A$140 a week on packaging during a three-week trial.
New South Wales Environment Protection Authority, 2024 Verified 24 Sep 2026
- Evidence: Low Institutional report
A Sydney café’s mug library saves about A$1,300 a year in packaging
A$1,300 a year saved on packaging
A mug library at Butterbox Café saves about A$25 a week, or A$1,300 a year, in packaging.
New South Wales Environment Protection Authority, 2024 Verified 24 Sep 2026
- Evidence: Low Institutional report
Milk on tap at Adelaide Zoo cut plastic bottles but cost more
4,000+ plastic milk bottles avoided in four months
Milk taps and reusable kegs avoided more than 4,000 plastic milk bottles in four months, after an A$20,000 fit-out, and slightly increased milk costs.
Rawtec for Green Industries SA, 2024 Verified 24 Sep 2026
- Evidence: Medium Model / projection
Returnable bottles cost 6–10% less than single-use once reuse runs at scale
6–10% lower cost per use for returnable bottles at scale
At scale, returnable plastic drink bottles cost 6% less per use than single-use and personal-care bottles 10% less; with a plastic tax and a higher carbon price, returnable drink bottles are 28% cheaper (modelled).
Ellen MacArthur Foundation, with Systemiq and Eunomia, 2023 Verified 23 Sep 2026
- Evidence: High Model / projection
Reusable surgical gowns: less waste at about the same cost
30,570 lb less waste a year at no cost penalty
Switching to reusable surgical gowns would cut about 30,570 pounds of solid waste a year and save about US$2,762 a year.
Yap and colleagues, 2023 Verified 23 Sep 2026
- Evidence: Medium Model / projection
Plastic pollution lawsuits could cost companies more than US$20 billion in the US alone
More than US$20 billion in expected US liabilities
Expected liabilities from plastics litigation in the United States in 2022–30 exceed US$20 billion; there is a 1% chance they exceed US$100 billion.
Merkl and Charles (Minderoo Foundation), with Praedicat, 2022 Verified 23 Sep 2026
- Evidence: Medium Model / projection
Going plastic-free in Noosa cost cafés more, but paid back A$4.33 to the community for every dollar
A$4.33 back to the community for every A$1 invested
Cafés paid A$588 a year in program costs and A$6,847 more for non-plastic items, against A$937.50 of benefits; the community return was A$4.33 per dollar invested.
SC Lennon & Associates, summarised by the Victorian Parliamentary Budget Office, 2021 Verified 24 Sep 2026
- Evidence: High Institutional report
The European Union plastics levy: €0.80 for every kilogram of plastic packaging not recycled
€0.80 per kg of unrecycled plastic packaging waste
Member states pay €0.80 per kg of plastic packaging waste not recycled; the Commission has proposed €1 per kg from 2028, indexed to inflation.
European Commission, 2021 Verified 24 Sep 2026
Share it with your team. The business case on one page, and a counter poster for Australian cafés (bring your own cup), free to print. Every figure in them names its source, and the same figures are on this site with links to the original studies. All free printables.